Why Colombia?

Why Colombia?

Colombia has established itself as one of the most dynamic economies in Latin America and a strategic location for doing business in the region.

Positioned between Central and South America, it serves as a natural gateway to the Andean region and beyond. As a member of the Pacific Alliance and through multiple free trade agreements with the United States, the European Union, and Asian markets, Colombia offers streamlined access to key international markets while reducing entry barriers for global companies.

Participating in interzum bogota means connecting with a growing market and a platform that opens doors across Latin America.

Bogotá: where industry connects

Bogotá is the economic engine of the country, generating nearly a quarter of Colombia’s GDP. Its central location, strong air connectivity, and logistics infrastructure make it a natural hub for regional distribution.

As home to Corferias, the venue offers customs and tax advantages that facilitate international participation, including a free trade zone regime for exhibition goods.

Beyond infrastructure, Bogotá is a diverse, entrepreneurial city where talent, industry, and opportunity converge.