Fair > Why Colombia?

Why Colombia?

Why Colombia?

Colombia and Bogotá: the perfect place for an exhibition

The country of Colombia and in particular the city of Bogotá offer the best opportunities for your business activities and participation in the trade fair. The following data will help you find out why.

Key facts about Colombia:

  • Colombia is the third largest economy in Central and South America
  • Colombia offers a geographically preferable location, as the hub of trade in the Andean Region and a bridge between Central and South America.
  • The country·s location allows strategic access to all of Latin America, as well as to the Caribbean market.
  • As part of the Pacific Alliance, Colombia is the gateway to the markets of Mexico, Peru and Chile.
  • Colombia facilitates market access through several free trade agreements, for example, with the European Union, the United States and South Korea.
  • By accompanying free trade agreements with the reduction of tariffs and other trade restrictions, the costs of market entry are significantly reduced for international companies accessing this dynamic and booming market.

Bogotá: city of trade fairs and industrial location

  • Bogotá is the country·s economic engine and a key player in Latin America·s economy. 25% of Colombia·s GDP is generated here. Colombia is also recognized for having one of the best business environments in Latin America.
  • Bogotá·s central location and direct air connections make it an ideal location to supply regional and local markets. The city is the main hub for air transport and the third largest in terms of passenger transport in Latin America.
  • Bogotá and the surrounding region are the main center of packaged food production in Colombia: 40 of the 100 largest companies in the industry are located in Bogotá and Cundinamarca.
  • Bogotá, as a special economic zone with tax and customs benefits for foreign investors, offers additional sector-specific tax reductions: the entire Corferias exhibition grounds in Bogotá are a duty-free zone for the import of products declared as "exhibition goods" that are not sold at the trade fair.
  • Bogotá is the capital and largest city in Colombia. A melting pot of people from all over the country, it is diverse and multicultural, with a mix of colonial and modern architecture. The predominant colours in Bogotá are the green of the city·s many parks and the eastern mountains overlooking the shrines of Monserrate and Guadalupe and the rich red colour of the many brick buildings. Discover more reasons to travel to Bogotá here.

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